Adidas Originals

Adidas is a brand that probably everyone knows. It is hard to imagine that someone could not meet the wardrobe marked with the three stripes. Adidas is one of the most trusted and recognized brands in the world today. Worth of the brand is currently estimated at over EUR 50 billion.   The company was registered in 1949 under the name Adidas, although Mr. Dassler had been heard much earlier. Adolf Dassler has been producing his first shoes since 1920, which sold very well from the beginning. Adolf's brother Rudolf Dassler joined the ready formula three years after the start of production.   The brothers registered their company under the name Gebrder Dassler Schuhfabrik in a small German town near Nuremberg. Gebrder Dassler Schuhfabrik was a real family business because the brothers employed only a dozen people at the beginning, most of whom were members of the Dassler family. Initially, the Dassler family sewed 50 pairs of shoes a day, and a few years later, after buying the municipal factory and increasing the number of employees, they began sewing 100 pairs of shoes a day. World War II had an impact on this small Bavarian company at the time. Immediately after its outbreak, the Dassler brothers were forced to manufacture training shoes (which, as it turned out later, did them good) for the German army, while, after the German surrender, the factory was taken over by the Allies, the factory began producing hockey skates. In 1948, there was a time of conflict between the Dassler siblings, which resulted in the creation of two different brands: Adidas - Adolf and Puma - Rudolf. Adolf was called Adi by his friends and that's why after joining the nickname and the first syllable of the name the name Adidas was created. And where do three stripes in the logo and as a hallmark? The shoes were strengthened three times and Adi wanted to emphasize this in his logo. The clover made of three petals cut with three stripes is the logo that has been in the company since 1972, and today it is mainly associated with the old-school Adidas clothing series under the Adidas Originals banner. Adidas is mainly sports shoes, because probably everyone associates such models as: Forest Hills, Grand Slam, Trimm-Trab, Stan Smith or the series under the sign ZX, SL and the most widespread City Series. Add to this the record-breaking popularity of YEEZY or lines such as NMD or EQT. You should not forget the patronage of Adidas over Franz Beckenbauer, who has resulted in the tracksuits and individual shoe model produced today. The adidas 'stable' has the best athletes and the most famous celebrities. David Beckham, Paul Pogba, Lionel Messi, Zinedine Zidane or Kanye West or Beyonce have their collections or dedicated shoe models.